Chinese women go gaga over the fashion magazines

BEIJING: Zena Hao, a 24-year-old journalist, a staunch follower of fashion and the proud owner of four Prada handbags, has a new passion: fashion magazines. She wears heavy home copies of Vogue and Harper's Bazaar and study the pictures for inspiration. "Before college, I did not read that much because the photos were not very good," said Hao. "But now, within three to four years, they got much better." Hao enthusiasm for fashion magazines thick with advertisements for Louis Vuitton and Chanel lipsticks are a welcome source of revenue for magazine publishers in New York. While the labels more money on advertising in magazines, the U.S., they pay even more money in magazines over the Chinese mainland. Publishers want to deal with censorship, relationships with local business partners and low levels of corruption, the rewards far in many Chinese companies. Late last year, his division began publishing Cosmopolitan China issue in two monthly magazines, because she was too fat to print. He now publishes twice a month, because the problems had grown to 700 pages. Vogue has added four more subjects each year to meet the demand for advertising. Hearst is also the design of plastic bags and cloth for women to light, this heavy magazines at home. "We never take anything for granted. But so far this year, as we look at a pretty good year of growth must," said Duncan Edwards, president and CEO of Hearst Magazines International. "There is a huge thirst for information about luxury, and there are not many other places you can get this information only in fashion magazines." Many Chinese women spend much of their income than their Western counterparts presented in these products inside and magazines. A study by Bain & Company in 2011, was on the Chinese mainland ranked sixth in the world spending on luxury goods of the country rankings. In 2010 there was a $ 17.7 billion market. Louis Vuitton, Chanel and Gucci luxury brands remain the most popular. For example, both Vogue and Cosmopolitan cost of about $ 3.15, which is important when the average monthly income is about $ 733 single in Beijing. Edwards said it was common to women who spend $ 15,000 per year to earn $ 2000 on a luxury item to find.