Topshop UK distributor for fashion launches pop-up store in Africa

Topshop has teamed up with the Union, based in Cape Town Boutique for hosting the "shop-in-shop" refers to a partnership. A selection of Topshop and Topman is a commodity available on the first floor of the shop in Union Unknown Cape Town. "We are delighted to be estimated unknown within the Union. The store has a great design aesthetic and carries some great brands and we are delighted to be part of the mix," said David Shepherd, Managing Director of Topman. Under Pop-up follows months of speculation that Topshop is launched in South Africa. It is unclear whether a standalone Topshop store in South Africa is open, although the proposed pop-up shop, it might be to test the market. "You have a story to make pop-ups in the markets they are interested in opening stores, but I think [this] primarily a promotional effort on their part," Sean Shuter, Director Unknown Union, told as we did in Africa. "Given the response we got, so to be, it certainly makes sense to consider for them, their own freestanding stores at some point, but I'm not really familiar with those discussions. What are your plans for the long term for the market I'm not really sure, "he added. The pop-up store will be continued until the end of October. The entrance to Topshop in Africa comes at a time that many U.S. and European retailers eyeing opportunities in Africa. In March, Gap Inc. has opened two stores in South Africa. The retailer is supposed to South Africa as a base for the expansion on the continent. Moving Gap, followed by Spain, that Inditex Group - Europe's largest distributor of fashion - their first Zara store in South Africa in Johannesburg last year introduced, and the second in Durban in March. Last year, as we have in Africa reported that the Spanish fashion chain Mango designed to have a presence in every major city in Nigeria. Mango opened its first branch in Lagos in December 2009.