Mercedes-Benz uses football, fashion, and the Ryder Cup, to enhance its brand

The Ryder Cup starts on Friday at Medinah Country Club outside of Chicago. The game between every two years the best American golfers against the best European players with national pride on the line, but no prize money. Players may not be in line for a salary, but the Ryder Cup is a massive event still expected advertising with 230,000 people on the grounds of Medinah and a huge global television audience tuning in the house. Michael Kors Outlet A brand that will be focused on when the Ryder Cup, Mercedes-Benz, which hopes to make the golf lovers in the future customers for its expensive luxury cars is. Mercedes-Benz USA has an "official patron" of the PGA of America since 2009. Agreement includes sponsorship of the PGA Championship, Senior PGA Championship and the Ryder Cup. These relate generally cost $ 3 million to Patron U.S. $ 5 million per year, but it can quickly pay for a brand like Mercedes. Mercedes expects 40,000 people to attend the interactive space Ryder Cup fan experience, offers free analysis shotput a PGA instructor and a simulator that capture to follow all aspects of your swing from address through. You can also try your luck on the hole in one challenge. More than 4,000 fans of the week is a crack at the 16th Hole at Medinah No. 1 (Hit in the Ryder Cup takes place in # 3 in Medina) have. Ace 350th of 3 150 meters and you will receive the keys to a new 2013 GLK The odds are on the side of the Mercedes, the chances of a player on the road a hole in a 12,000 to 1 Mercedes ran a contest hole PGA Championship in Atlanta last month and 3,000 fans were excluded, but Mercedes is left with valuable leads and marketing data. The trick is to transform the 40,000 visitors to the area of ??sponsorship, Mercedes customers. Bernie Glaser, Mercedes-Benz USA marketing director, likes his chances. "Making the demographics and interests of our customers golf the perfect match for us," said Glaser. The typical Mercedes buyer in the United States is married (74%), male (63%), 53-year-old with a college degree (78%) and a family income of $ 185,000. Likewise, most golfers are married men. In their 40s or 50s with a university education and income over $ 100,000 Golf enthusiasts are also car buyers. A survey by the National Golf Foundation was conducted showed that 47% of golfers think about buying a new car in the next 12 months, and a third of these people have now or lease at least three cars. More than a quarter of respondents spent more than $ 40,000 on their last car. Mercedes focuses its sponsorship expenditure events, winning a lot of the more affluent. The three pillars are golf, tennis, New York Fashion Week (official Mercedes-Benz Fashion Week). Mercedes has been involved in golf for 20 years. In addition to his role at the PGA Mercedes serves as an international partner of the Master and the official vehicle of the British Open. Last year, Mercedes has football in the mix out with a 10-year contract at an estimated $ 50 million to $ 60 million for the naming rights to the Louisiana Superdome in New Orleans. Football is far from Fashion Week, but Glaser said that meet the demographics of the NFL fan with client Mercedes. The Mercedes-Benz Superdome is much more than just the home of the New Orleans Saints. It hosted the BCS National Championship and the NCAA Final Four men this year. It is a rare trifecta sporting event in February, when it hosts the Super Bowl XLVII. This is the tenth time New Orleans hosted the Super Bowl, the Miami equivalent for most all time. Lucas Oil has held the naming rights to the stadium of the NFL Indianapolis, the 2012 Super Bowl. Philadelphia-based Front Row Marketing Services believes that Lucas has $ 33.8 million worth of branded media obtained during a broadcast on NBC from visual signs outside and inside the stadium, and to mention the air during the game. Mercedes is also a Super Bowl ad for the second time in 2013. These 30-second spots are sold for less than $ 4 million to an American audience of over 100 million euros.