to sponsor Ralph Lauren "Downton Abbey": sponsorship offer brand fashion house first TV

  Ralph Lauren has signed on as a national sponsor for the long series "Masterpiece", a showcase of the successful drama "Downton Abbey." PBS said Monday that is sponsoring the TV is the first fashion house. "Masterpiece" won six Emmy Awards for Outstanding Costume Design. This announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren "has always had an appreciation of the cultural heritage and romance of England and this is reflected by its fall 2012 collection, which is inspired by modern glamor with its timeless and refined elegance." "For" Masterpiece "select Ralph Lauren .... is a tribute to our incredible series," said executive producer Rebecca Eaton WGBH Boston. "Your support will help us at the same level of excellence that they are" pulled in Masterpiece " the first place, "she added." We are proud to be associated with "Masterpiece" and public television in conjunction, "said David Lauren, exec VP of advertising, marketing and corporate communications at Ralph Lauren. Ralph Lauren first sponsoring messages on air begins on 30 September with the release of "Upstairs Downstairs", and the company expects to unique places for the various titles in the series. recently celebrated his 40th Birthday on PBS "Masterpiece" has a significant wave of popularity 17 million viewers in the second season of "Downton Abbey." Auds 2012 "Masterpiece Classic" season was a profit of 27% compared to 2011. Title autumn are new episodes of "Wallander" starring Kenneth Branagh. Third season of "Downton Abbey" starts in January.