Find an artistic home for fashion

  Almost everything is clear in the room. From the ceiling hanging two layers of transparent plastic.

Against the glass walls are empty glass windows. Historical jackets on the opposite side of the room, four

flat-screen TVs to static electricity.

The room is decorated with decorations made of synthetic packaging materials and flowers. Transparent glass,

plastic, and an abundance of colorful petals - these are the most important elements of the room. Thus the

two jackets.

Each jacket is covered with a zipper, and each bag is filled with flowers - an appropriate load for the

spring. In summer, these bags can be better yet to expose bare skin and a bathing suit under. In the fall,

perhaps a mixture of leaves and plants make a mobile crown. And in winter, it could also be down, newspapers

or other materials that can trap the heat.

With 44 pockets, there is space for a variety of products to keep you filled with air after an earthquake or

alive, it could keep you afloat at sea, the possibilities are endless.

The purpose of the dress depends on the person who wears it and where it is worn: it is utilitarian, it is

aesthetically pleasing, it is personal, it may be meaningless or meaning. And because it is philosophical.

At least, that is the principle of "fashion philosophy", a three-part series of installations in the salon

at the Museum of the 21st Century Contemporary Art, Kanazawa.

The first part of the series, "Final Home," highlights the transparent jackets, which were developed in 1994

by Kosuke Tsumura to their final home fashion line, whose philosophy is "start Urbanwear survival."

"With a range of products such as Final Home (designer Tsumura) the way in which we interviewed wearing

clothes," says gallery owner Megumi Hirabayashi. From our perspective as an art museum, fashion more than

just a cyclical seasonal product is consumed. There are values. Behind the works of each brand, and we want

to present their ideas to the public "

The design gallery of the museum, which has two fashion designers in the next year, the museum offers a

channel to discuss topics explored not only in the institutional art, but from the private and industrial

products as well.

"This gallery is free for anyone to visit. It is in a very open place. When we conceived the idea of ​​a" we

to make design gallery ", a space to want to appreciate the quality of ideas and items that we often take

for granted. Not only the art, but the fashion. Though fashion has a very fast cycle of consumption, the

people who design these are not only interested in the manufacture of products intended for human

consumption. "

In Hirabayashi, the process is something as important as the work itself.

"We wanted to bring people the joy of creating goods and crafts," she says, when it organized a series of

craft it in 2011. It is this "joy of creating," she said, which plays an important role in his philosophy of

art and their approach to curation.

"People leave their entourage has to decide Value This is often a problem with contemporary art -.. Humans,

why a particular song is considered good are confused," she said, explaining a problem often associated with

contemporary art.

"It may be a long time, there was more freedom in the appreciation of works of art, but now, we tend to let

the appreciation of art for others and accept whatever their critical evaluation of this work. Then the mass

media takes a story and reinforced this view. And the art museum or gallery, when a new exhibition curated

maybe this consensus takes into account, "she says. "- Even if it would be better if they made work for

their own pleasure - Meanwhile, the people that create things. Increasingly are concerned about how their

work will be evaluated by others"

Hirabayashi made a conscious effort to present the arts in this context removed. "There is no wear and buy

products that are celebrated by the critics," she said. "These are people wearing free things that are to

designers, the less worried about criticism and more focused on the presentation of new ideas and concepts

reception."

The next installation of the series of work 12 July - 24 November will feature label Anrealage first stir

for his clothing line that were adjustable in size and shape designer Kunihiko Morinaga. His recent

experience spring collection with fabrics that seem to change color under different lighting conditions. The

current exhibition from December, featuring intricate patterns and bright Pop Art MintDesigns fashion design

group. The three fashion brands are in Tokyo.