hamburger menu prints and denim ends of the fashion week in Milan Men

      The best designers present images hamburger, colored jeans and soft interpretations of formal suits, the fashion week in Milan Men's Tuesday, the recognition of a new generation of men who dare to be bold and casual.

Knit Shirts with flexible jackets Giorgio Armani, Ermanno Scervino fully clothed models gemstones Swarovski encrusted denim, replaced the creation of the "casual" that grows on the back of demand from Asian consumers style top.

"The traditional jacket is fashionable," said Giorgio Armani shows reporters after 2014 spring-summer collection for his eponymous line.

Fashion house Frankie Morello colored blazer with sweatpants and a sweater emblazoned paired with pictures of burgers and sushi.

"This is really the younger generation who did not want to block, what to throw together," said designer Paul Surridge, adding that his collection for Z Zegna at traditional clothing of the parent company moved Ermenegildo Zegna, with an "urban mix".

"But it's not just about age - I would love if an 84-year-old cradled in my clothes," Surridge said.

Demand from Asia

In line with the rest of the market for luxury goods, the demand for clothing "upper casual" is driven by customers in Asia, is a region of the Italian fashion industry, more and more, according to Claudia 'Arpizio that analyzes the fashion market for management consultancy Bain .

While Europe remains the largest export market for Italian fashion, according to trade body Sistema Moda Italia (SMI), exports to Japan 19.8 percent last year, while exports to China grew by 14.9 percent to 130 million euros (110,140. £ 000).

No estimate was visiting for the number of buyers, the Milan shows this year, but every two years in Florence Pitti Uomo men's event hosted buyers last week 4.6 percent more than in 2012, while the number of foreign buyers Italian unchanged during the year.

The number of Chinese buyers in Florence event was an increase of 11 percent from 2012, according to the website of the organizer.

On the super-rich Arpizio Bain said preferred casual in China, announced on Tuesday by Ermanno Scervino feeling.

"I think a man should always be a little informal, even if he is dressed elegantly," the Italian designer told the Reuters news agency.