Fashion To find out are plus-size Style Boost We waited

  If you are a plus-size woman, shopping is not easy. If you are either hiding your selection of styles in a dimly lit corner of the basement or better suited for someone 40 years your senior, let's just say that the experience leaves much to be desired. However, the new fashion plus-size fish to your rescue is his.

Fashion figure is dedicated to the first fast-fashion brand exclusively to the plus size woman. Launched by the grandchildren of the pioneer fashion Lena Bryant (yes, Lane Bryant fame), combined fashion figure over 100 years of experience with fast movements, the trend actually focuses on the modern client.

To learn more about this booming fast-fashion brand experience, we spoke with co-founder and CEO Michael Kaplan. Read on to see why this brand new best friend can be the plus-size fashion lovers.

What inspired you to create fashion face?
"My brother [Nick] and I found that there is a gap in the market for plus-size fashion -. People were struggling and not satisfied with the current options stores Our grandmother [Lena Bryant] pioneered more fashion size over 114 years and generations of our family ran his eponymous company and focused on the life of Nick and I identified an opportunity to experience a retail trendy fashion every woman wants to offer, but we believed lacked for millions of women size 12 - 26 We have something fresh and re-created, and yet we have made that more than 100 years of passion, knowledge and expertise in the creation of FTF, we can work with our family and were again offer a great new way for millions. humans. "

What kind of female fashion face embodies?
"Every woman is a woman FTF. Anyone who loves fashion and wants to create a trendy, fun and personalized experience FTF with fantastic prices. We believe that fashion is an attitude not a size. Whoever loves trends and want to look good, feel and chic as in the stores. "

Why did you focus primarily on the club / leisure wear?
We do not believe we are. Rather, we would say that we should focus on the provision of trust, service and a fabulous experience. So fast fashion chain offers FTF access to the latest fashion and the track seems there are a number of options to change the people, literally, almost every day. We wish you a new and fun to FTF with each visit, so that we have a lot of options that are constantly changing experience.

What makes fashion figure differs from all other more brand?
"We do not consider a single brand in oversize. We believe we are a fashion brand and company in the first place. Going to one of our stores and you will see women of all sizes attracted our clothes and accessories, and only to the waist like a stab to come later. "In fact, many people who are not satisfied with our clothes shop with us can regularly inspired accessories and other goods, because our business is an experience that confidence and fashion.

Do you plan to expand your sizes in the future?
"We will do what our customers want from us. We exist for our customers, so we must follow the example of those we serve. We are always looking for new ways to communicate with our customers and develop this relationship . However, one thing that we learned long ago that the retail you can not be all things to all people. "

Do you intend to open other stores brick and mortar in the future, or are you mainly focusing on online business?
"So much more. Again, we will show you where and how our customers ask us. We have customers who are discussing with our stylist FTF online or in stores, visit us just to relax, or wonder where fashion trends are. So In our view, we know where to go, however, and do everything possible to continue to offer a fabulous experience and grow our audience. "

What do you think of the current size of the industry think more?
"It evolves with more choice and every few years, they write about the industry and its potential. There are some good opportunities online., But I do not think it moves fast enough, and we do not see the current market situation as satisfactory. Once at the top is driving the market since the beginning, we do not have the feeling that the pace of change is in line with what consumers are demanding today. I think this is due to the fact that many industry events and bloggers come from the customer base rather than the industry down shown., we try to change the tempo of the FTF and show that fashion is not limited by size. For example, you can FTF an appointment private online or in stores, shop any way, or where ever you want, and develop a relationship with a stylist for advice on what you want. All this and more amazing fashion item, which we develop and in. So, while the market is fantastic prices we believe in the pace of movement that we try to fulfill the things FTF at all levels people now. "

How do you feel fashion figure differs stores in oversize from all others?
"The whole experience FTF is different. Our fashion, price and store environment are great and unique. Yet our people, our designers FTF are spectacular. I am constantly in our stores, if customers are not decisions on the way without our designers. offer you such advice, trust and personal purchases, which really changed the understanding and trust of the people "know-how.

What can we expect from fashion to face in the near future?
"We are expanding rapidly at the moment in all directions. FTF.com I urge you to check and what we do., You can follow our fashion tips, store openings, and the latest Hot products from the track."