First Look: Style Inspiration Met Saint community in a genuine fashion collection

       Place it in: it was only a matter of time. After the proliferation of websites Pinterest-like inviting users to curate their own little corner of the web, a platform style Saint Fashion in Los Angeles, is to take all these document pages to the next level. "We take the contents of our community to products that do not exist," says co-founder Allison Beal Forbes.

As of August Style Saint trot designed the first twelve pieces of his new clothing brand from Beal appeared and fired by his faithful community trends. Look for prints with watercolor and swishy dream silhouettes that flatter a variety of figures. Beal and co-founder Brian Garrett argue this collection will complete break with the standard business model, as well as to reduce and accelerate the design cycle for all without sacrificing quality the cost to buy.

"Style Saint team uses the same pre-production, supply, modeling and samples The Row," Beal said, referring to the luxury brand by Mary-Kate and Ashley Olsen. Difference developed? A dress Max (Jersey) line will cost you about 600 shells. Silk Style Saint alternative costs just $ 139, thanks in part to Brian Weitman.

The partner for the production of the company, Weitman is also the CEO of STC / QST and president of WTS Los Angeles, which produced the collection runway Olsen, among others. PandoDaily reported that Weitzman personally own interests in factories in North America, South America and Asia to buy the Style Saint directly from factories, so the profit margin to increase (60-70 percent), while the prices break down. Finishing clothing is "right in our backyard," says Beal, "The labels will say" Made with Love in Los Angeles. "

"Four meters of native Italian silk is expected to cost up to $ 700 retail," said Beal, a price that would send most diehard fashionistas quickly into deep debt. But one thing that she has not seen in the last two years since the launch of Saint style that community members are quickly becoming a bevvy beautiful objects, which are both expensive and impractical. "There is no way that a backup with the actual product," she said. Trendspotter built but was divided as tear sheets and Stylebooks resulting heaped on the website and via social media and blogs to a sharp Beal useful industrial tool is first used to create editorial entire site.

Hashtags now scouring and images led to the first collection of new models about every month to follow. Brand loyalty is to buy the item cooked in, says co-founder Brian Garrett, because the community has treated in the past two years.

In contrast to Pinterest and Polyvore, the do not have a way to generate business, or sites like Refinery29 and sugar-dependent affiliate links to generate revenue from the retail, Style Saint can continue to grow organically with less risk. "We decided not to pre-empt and inventory issues caught," he said. Collections Style Saint is the pattern of retailing tradition that buy businesses turn requires, without knowing the demand and market for consumers. "With a built-in audience to make and you can reasonable forecast assumptions about the number of rooms you need," he noted, "We hope that it will be effective capital."

While Garrett said he has invested in the site ShoeDazzle shoes subscription, the subscription business is difficult in the bottom line. "You spend a lot of money to get customers and then they churn" when they reach the maximum saturation with the products.

According to Garrett, scaling the path of sustainable development is authentic with a group of loyal users to come for the fashion retail. Just do not call it crowdsourcing. "This is a bad word in this office," he said. Instead, he asks, Style Saint, "is a unique opportunity for members to get involved and. Then turn a part of the process and to evangelize on your behalf."