Gucci works with artisan Sendai to help tsunami victims

  The famous Italian fashion brand Gucci is the architect Yoshio Sendai coda, which is known for a living national treasure, working to create high-quality bags for a great cause. The products are to the recovery efforts made affected by the Great East Japan Earthquake in 2011. The use of traditional Japanese materials, finished products is from September this year.

The luxury brand based in Florence has decided to expand their philanthropic efforts, and now includes the city of Sendai in Miyagi Prefecture, as beneficiary. In collaboration with 84 years Yoshio Koda, a famous sendaihara artisans, craftsmen are the house of Gucci are making bags from traditional materials. Sendaihara is the traditional art of making hakama, a kind of Japanese men pants, including sumo wrestlers and samurai worn. The dates of the art back to the Tokugawa period (1603-1868).

"It is a great honor for me that my talent is a trade bridge between Sendai and Italy to be, and that I can contribute to the reconstruction after the disaster," Koda shared. The Master was also a tan, or a measure approximately 11 meters by 34 centimeters, silk sendaihara minutes of Gucci, which incorporated the expensive fabric in their pockets. Each bag is set to 420,000 yen (about $ 4.225). The bags are also said to be a model reminiscent of Sendai, which has been called the "City of Trees" before the second world war.

The house of Gucci is not the first manufacturer to bag the craft of helping the victims of the great earthquake of 2011 used. A clothing store in Minami-Aoyama base also worked with Minamisanriku in Miyagi Prefecture for the reconstruction of the city. As for Gucci, the fashion house also with the manga artist Hirohiko Araki for some of his collections together.