luxury brands rely on H2

  Manufacturer of luxury brands that have pinned their hopes on the Chinese market during the global economic recession, have mixed feelings about the market in the second half of 2013.

The good news is that the luxury market in China will gradually recover in the second half of the year. However, the high-speed growth in recent years, never enjoyed back.

The growth of sales of the luxury market in China will stabilize around 7 percent in 2013, while sales will rise from an expected 4 to 5 percent worldwide, said Bain & Co., a U.S. consulting firm, in its spring luxury products market research Updated worldwide.

Growth in China was 30 percent in 2011 and fell to 7 percent in 2012, according to the company.

"The Chinese market will be better in the second half of the year than in the first half, because some occasions, such as Mid-Autumn Festival, National Day and New Year, to increase sales of luxury goods," said Zhou Ting, director of Fortune Character Research Center.

The confidence in the Chinese luxury goods, which was held in late 2012 of anti-government corruption in politics, is back in the second half of the year.

The wait-and-see attitude of the people the opportunity to buy luxury items disappearing in cities other than Beijing, Zhou said.

"The demand for luxury goods in the small towns is growing much faster than in the big cities where the market is saturated," she said.

Some Chinese businessmen are also pinning their hopes on the growing number of people from the middle class in China, many of them will buy luxury items for himself.

Shangpin.com, a leading online luxury retailer in China to make a profit in September and October, said Zhao Shicheng, chief executive of online retailer. The site does not profit in 2012.

"Our goal is that group of people out to have fun and to buy luxury fashion goods through this," Zhao said.

Various other luxury items played in the Chinese market this year.

Sparkle Roll Group Ltd., a retailer of luxury based in Hong Kong, sales of ultra-luxury and super luxury watches cars has decreased during the year ended 31 March 2013 start.

Jewelery group works well with an increase of 24 percent compared to the year during the financial \ \ al year.

"We are optimistic about the potential of the jewelry industry in China," said Tong Kailap, president of the group.

During the first quarter of 2013, some major foreign luxury brands have experienced double-digit growth in China and very satisfied with the results, even if they benefit from an annual growth rate of nearly 50 percent.

Sales in the Asia-Pacific region accounted for 41 percent of the total of the Richemont group. The group of Cartier luxury items and distributes products Piaget, with Hong Kong and mainland China as its two main markets, the group said in its annual report 31 March 2013.

The moderate prices in the region after two years of exceptionally high growth rate. The decline was more pronounced in the second half of the year.

Kering Group, one of the largest trading companies in the world in the luxury sector, said its luxury services increased from 10 percent in the first quarter of 2013 on the Chinese mainland and the mainland more 'good growth.

"In Greater China is the fastest growing major market for Burberry and this consumption was important in the retail network," Burberry Group Plc, the British luxury group said in its 2012 annual report - of 13 to 31 March.

Burberry has experienced double-digit growth in comparable sales in China during the year with Chinese customers, contributing 25 percent of the global sales of the brand, Angela Ahrendts, CEO of Burberry, said the Xinhua news agency.

The U.S. luxury market sectors also showed strong growth with the trends of the second half of 2012, but some company insiders said Chinese tourists have contributed much to the world of western luxury.