The art of the sale of luxury goods

Luxury toys, clothing Yachts have a large influence on the media , of course. Louis Vuitton cluth These large expenditures added in shiny chic weekend newspapers - opened by the Financial Times in London, but now imitated around the world - are packed so greedy to keep the paper alive with advertising, or at least pay for the entire network of offices in overseas have serious paper. The watches are luxury goods in a particular market segment , which I find both disturbing and fascinating ... and of course the watch industry is in unscrupulously parts of the space in publications ranging few days apparently displaying a newspaper can always sell . And because there are so many pages of advertising, the watch industry has given rise to a number of journalists. Correspondents are constantly looking to monitor progress minute shows engineering, appear stories of the brand or design inexhaustible enthusiasm and joy. You have to fill acres, before these ads . The clock really is jewelry, of course : a signifier of the major issues to keep more or less whatever enthusiasts. What is strange is that for the complete engineering examines the past 300 years is also the most expensive clock mechanism probably less accurate than the best digital clock . But luxury is not the time to explain . This is the story of the owner to tell in his own eyes . crash course I thought the luxury industry due to a meeting I had a month ago or two at an international mining conference in Lusaka , capital of Zambia. It was with the people of the great copper mines in Zambia , which has long been a very important part of the Zambian economy filled involved . But it's not just copper. Amid all the copper mines , I came across a company called Sean Gilbertson Gemfields , located in the upscale neighborhood of Jermyn Street, St James , London. It is the home of stylish shoes and striped trousers and many other luxury goods . Gemfields has Kagem , the largest emerald mine in Zambia. The company produces about 20 % of emeralds in the world. Then and there , Sean Gilbertson me a crash course in the field of gem , one that ( with my distance most of the small luxuries of life ), I had never thought much about before industry. Louis Vuitton cosmic blossom Emeralds are green, of course , one of the stones of which are going to use a color palette for jewelers in their models , with red rubies and sapphires. Diamonds are a little different than you by De Beers in South Africa industry, which has used its monopoly position well enough to serve as watchmen on the international diamond sales for decades dominated . He decides who gets what its "sites" or monthly sales of diamonds ( recently changed to London after 80 years in Botswana ) . slogan De Beers has such a hold on the market, was able to have a plan of the famous long-term marketing of diamonds design along with the idea of relationships. In 1930 got Harry Oppenheimer of De Beers , the New York advertising agency NW Ayer to design with the slogan " Diamonds are forever . " It worked . De Beers has used this kind of psychology to the idea of ​​implementing diamond engagement ring in cultures ( such as Japan ) where they were a completely foreign concept . Now other gems are out late, like De Beers has for decades. What Gemfields emeralds could be instructive for people in very different companies . Sean Gilbertson told me Gemfields Zambian mine back in 2008. The Zambian government is a partner to 25% in the process. Besides the De Beers diamond pipeline, other supplies gemstones have always been pretty unpredictable. Jewelers have never been sure what the stones they have to design jewelry around from month to month . Gemfields decided to do something about this uncertainty. The company ramp up production . At the same time the price of emerald is increased. Of course, this is contrary to the law of supply and demand. But it is a living example of how enthusiastic buyers in a niche market has become when they encounter a guaranteed supply raw materials. This means that it is a power of gemstones to be sure the beaches and the publicity but as one can plan deliveries , they are still uncertain. Gemfields was also for ethics and transparency in their approach to what is a dubious business , trade gems are allegedly pushed . And it came a brand champion glamor of Hollywood , Mila Kunis . Last year, the company bought the venerable French jeweler Faberge , which was held until recently ( a strange ) of Unilever. Fabergé are people who have done all these blingy eggs for the Russian court in the 19th Century . Not quite forever, but a remarkable story . This is another profile awareness of Gemfields process , deepening the relationship heritage gems. annual color Strange currents in the luxury / fashion, trends , where are invented , discovered and announced industry. Sean Gilbertson was very pleased that the emerald the "color of the year 2013 " as the company Pantone color world authentication. A proclamation ( I must confess ) had given me. ( The exact color is Pantone 17-5641 shade , too.) Colorful gems swell and fade in fashion, and if you have a mine produces thousands of them , it seems to do little , if consumers are deep green for a season or two . With the exception of the acquisition of mines produce other colored stones , that is. Well, Gemfields now say there is a lot you can do to meet the needs of customers who are able to meet . In this case , not the fashionable girls who are looking for a piece of jewelry to match the color of her eyes ... but artisans and traders who want a source , they can be taken seriously. Business is often the things to think through .Louis Vuitton cruise 2011 This is what the late Harry Oppenheimer did with diamonds decades. They always say .