Rise of Evangelical exchange Brazilian fashion

  A walk through the main shopping street of the working class suburb of Rio de Janeiro, it is not second skin dresses in shocking pink spandex eye-catching or even strapless tops with strategically placed panels cuckoo.

The latest look can be found in stores such as Silca instead evangelical fashion, where hot food wise, long-sleeved dresses how deep can you go-skirts and polyester putty colored dresses sack of potatoes.

In the cradle of the "fio dental" or floss thong bikini, supposedly evangelical fashion has emerged as a growing segment of the textile industry of the country 52000000000 $ per year to meet conservative dress figures to fully develop new Brazil-born Pentecostal movement.

Once so hard to get that Protestant women tend a lot of their own clothes to do even that modest dress is now popping up everywhere in Brazil.

The small high street on the outskirts of Rio Itaborai, not one, but two clothing stores dress competition for evangelical believers. M & A Mode debuted two decades ago as a traditional clothing store, selling short, tight styles favored in this tropical country, but with a delay of evangelical provides five years. Silca evangelical clothing, two doors that open in March.

"There was a time," evangelical "the word had a connotation sticky," said M & A Manager Marcelo Batista, who converted to Catholicism a decade ago. "But we're not afraid to show who we are.

"The evangelical women today proudly wear these clothes," he said, pointing to the racks loose clothing sweaters long A-line denim skirts and ribbed in the heat over 100 degrees sufficient for you to sweat just looking at them.

Introduced in the mid-19th Century of American missionaries, Brazil neo-Pentecostal churches have long been considered social groups. Aggressive proselytism, especially among the poor and disadvantaged, has produced a dramatic increase in the number of community members in the past decades and troubled state in Brazil, the largest Catholic country in the world.

In 1980, evangelicals accounted for slightly more than 6 percent of the population, according to the agency IBGE national statistics. In the 2010 census, over 42 million people, or 22 percent, from 190 million in the country, identified themselves as evangelicals. Some statisticians predict that, if current trends continue, evangelicals could become the majority here in 2030.