Fashion Week Toronto: Peter Levy, IMG has high expectations for the event

Peter Levy knows how the nerves of fashion followers to calm the anxiety in his net corporate giants swallowed. The first vice-president and general manager of IMG Fashion Worldwide, the company that recently bought the Toronto Fashion Week, he knows accountable for designers who have this issue. He speaks in a measured language of business, but if you are very careful to reveal his intentions clear. Prada Messenger Bags He wants the Toronto Fashion Week to increase on a global platform. He wants to show that twice a year at trade events and the Mercedes-Benz Start Up program promising talent from across Canada develop become. IMG, began in 1960 with a golfer - Arnold Palmer - and has grown into a huge multinational sports, fashion and event management company. The New York-based company operates about 16 fashion week in 10 or 11 different places from Europe to Australia. New York Fashion Week is the jewel in the crown, and now he's in Toronto. And while major changes may not be in the next week is officially the World Fashion Week Mastercard, called in tents at David Pecaut Square instead, they come, he warns. You may at first imperceptible - improved lighting, for example, and more flexible seating, the track can easily change a room from intimate to large. But make no mistake, this is a new era. "We have this thing halfway," said Levy, suggesting that the overall picture will be revealed over time. Levy flatters Toronto, as a husband showers attention on a new polygamous wife. He jumped with the same zeal Miami, Berlin, Mumbai and Sydney. In these cities, the first task, the concerns of designers, their regional fairs that have often kept after four (New York, Milan, London and Paris) reassure lost in the mix felt - long after strong international buyers searched the best collections the world and blown budgets. This is the business model emerging regional markets fashion around the world. Experts infiltrate secondary markets like Toronto, with the promise to fight these events in order to take the next step. It was logical to buy IMG Levy said Toronto Fashion Week by Fashion Design Council of Canada. It confirms the IMG is to develop existing talent and to prepare for the international exhibition. "Toronto, I've always been as a city because of how international and discerning, it is in fashion, not only large, but also in retail fascinated. The city has an international perspective. There is a greater awareness of fashion, which is not the case in all cities. Though parts of it may no longer be accessible to the public, there are a lot of attention. " Sponsorship is the key to success. Thanks to sponsorship deals with many reliable companies such as Maybelline New York, Mercedes-Benz, DHL, fashion weeks, see the presentation of the collections most appropriate ", who is to concentrate the largest checkbook contrast. This is where sponsorship is like the difference "he said. Levy acknowledges the differences between the various fashion week under their control. "Berlin is a perfect example we are in our sixth year, we believe it should be on the style emerging in this part of Europe -... Addiction to not replicate to Paris or Milan" Levy also makes clear his vision contains only a Toronto Fashion Week. In Toronto, there are circus collections and exhibitions, groups of designers present their collections from the official program and away from the main event. Dwayne Kennedy is director of the fashion collections. His group includes six labels Howl Horn, Sid and Chloe Neigum How Parris, once closely linked with the official Fashion Week Toronto, but this season, the designers and Kennedy have broken ties with the WMFW. Kennedy said that it is for those designers that they want complete creative control over their brand and their presentations. Kennedy insists that provides the designer with more than a platform for their shows, does support that. Year-round marketing, distribution and manufacturing solutions Collect counter IMG, who has worked as a consultant for the FDCC Canada during the past two years, already programs launched to achieve these goals. And he is adamant Fashion Week runway shows, particularly a specialist event must erst He said the exhibition area must be flexible enough to meet the designers of big names and lesser known talents adapt. Over the years, unknown designers often were not able to fill the seats at their concerts. To create a buzz around the collection, began hosting the FDCC consumers and free admission to shows. "There is no one-size-fits-all," he said, stressing that it is important that the shows are about the business of fashion. It can not be friends and family. "I think it's a combination, and I think to support fashion week, the industry and those who are without a doubt some of the changes that you see in the short term. Prior to the rail is for the industry," he said. Joe Mimran, the Joe Fresh fashion shows are to be expected and very well-attended events, said he remains committed to the fashion week, despite the change of ownership. "Our participation in WMCFW is more important than ever. This event offers the Joe Fresh brand the opportunity to present our new collection for the Canadian media and the fashion industry," says Mimran. "These events are listed first, but not limited to trade. IMG receives revenues from a limited number of seats for the general public, both shows are available online, so see people from everywhere," he added. Levy admits that there are elements of the Toronto Fashion Week, consumers are tailored. It is committed to provide a platform for the digital consumer, he said. He considers the example of New York Fashion Week, where fashion shows are for media and buyers and industry insiders during Fashion's Night Out, which runs at the same time, is very friendly. Although Levy concern that smaller centers feel they appreciate to lose their independence, it is not the criticism that a huge multinational IMG swallow another fashion week is independently agree. It is also not ready to promise the moon designers who might feel IMG purchase is her ticket to stardom. "There will always be people who feel threatened, and it is those who have a company like IMG help it a ranking of the most important publishers in the world, none of them is to be believed true." Among the dozens of designers, the 22nd between October and 26 October will make, are two headliners missing from the calendar of the season: David Dixon and Joeffer CAOC. CAOC insists his decision has nothing to do with the takeover. "I had a lot of things in the United States," he said. "I want to do a show, but the show in Toronto this season is simply too late. The season is done for us. It important to make for us, our push in the United States," CAOC says confirmed that he would like to throw his name into the hat in the coming seasons, when the timing is better. Levy responded to concerns that industries Toronto modeling, design, photography and beauty aside, when the arm moves IMG modeling in the city. "I think people are living in a world of fear and people jump to conclusions, because change is something that is never good." "We have a responsibility to the event - which is best suitable talent, because if we are not the most appropriate talent, it is impossible to sell sponsorships of empty seats." "IMG Models is on the sales side of the business and in some ways, we are (IMG Fashion) on the buy side. Economy is completely free. Designers will finally threw their shows. Not we do. Designers also decide her makeup look should. we do not. "