Is good Ginori for Gucci?

  Word that Gucci is the Italian Ginori buy tableware manufacturer, is good news for Ginori. The renowned Tuscan craft was about bankruptcy this year.

Is Gucci - a division of the PPR French - Ginori give a better taste? Ginori already tastes in abundance. What Ginori need - like most other brands, which were the pillars of the company bride transplantation - is relevance.

The numbers speak for themselves. The decline of the people who get married in the United States. Dish is a traditional wedding gift items. But the category has seen its broken in recent years for a variety of compelling reasons stature:

    Unions married life, good or bad, are becoming increasingly rare.
    Tableware settings are not only marriage and traditional families. They are part of a tradition become archaic formal entertaining home.
    The investment in the trappings of luxury, such as large amounts of food and glasses not nomadic mobile lifestyle of today.
    People constantly churn and redo the identities they project in their communities of origin. The idea of ​​a single permanent lifestyle "look" that limits decades resists on the inappropriate for many.

This does not mean that people lost their taste for quality. In fact, their sense of aesthetics to be better than ever. However playful contemporary taste will unify with the utility.

People have developed a sense of drama in the way they play. Maybe it comes from our continuous digestion movies. Many of us go to great lengths to just the right touch for the perfect opportunity. On this occasion, it is less likely to be the same Thanksgiving dinner every year. Instead, it may be fine wine tasting to celebrate the triumph of a new job. . . or informal exquisite Sunday brunch to mark azaleas and cherry blossoms that arrive in full bloom. I call these opportunities "moments of the good life" and each of us have. Everyone expects and deserves a piece of the good life.

Visit many target today, and you will see a Starbucks. According to the Star: "Most of up to 135 Target stores in Canada plans to open in spring 2013, a Starbucks will be made license." A piece CBS MoneyWatch note that Costco "is the largest wine retailer in the country." Consider Starbucks and Costco Sales / wine as indicators of a certain pragmatism that find their way into our understanding of luxury. Each luxury brand committed to celebrating the traffic jams are terminally ill short of oxygen.

Gucci has achieved great success not only because of its quality. Gucci quality forged a symbolic link with the best mobility. It is the mark of the signing of the nomadic culture of today's best. With his mastery of life, Gucci can be just the right brand, not only for Ginori. . . but to rethink modern dishes yourself.