Tailer Boohoo.com Mahmoud Kamani chief defends lower price fashion for Australian buyers

  AUSSIE shoppers live, are torn apart by the retailers, says the head of a major e-tailer.

Mahmoud Kamani, Director General of the British e-tailer Boohoo.com believes that local buyers have paid too much for too long.

The online shopping website celebrates its first birthday in Australia.

Kamani said that local consumers have the offer that 8,000 products available online, with added 100 new items including embraced every day.

The site receives more than 1,000 transactions as day.

"If it so another year goes from now, we will take $ 100ma year in Australia,'' said Kamani.

He attributes his success to a wide selection and low prices, with peaks at $ 6th

"We have in Australia, because we had a huge demand in the market and price levels covered here were just ridiculous,'' he said.

"The prices were so high, retailers have to sell up to 200 percent more than we do.

And he does not care whether the British brands. Tension with the existing Australian retailers

"It must be that they were too good for too long. You do not like competition, they create a great disturbance about online, but what they mean, boo hoo is going away,'' he said.

"Australia has a huge appetite for fashion.

"Your retailer benefited.''

Boohoo.com is the second-largest online-only e-tailers in the UK after ASOS, and he said that the company will grow by 150 percent year on year in the world.

"We started in 2006, our background is a trading company and we provided ASOS, Zara, H & M and everyone on the street,'' said Kamani.

"We closed the company to do. We thought it's time to break the world. We knew what we had to offer and felt it was time to go live.''