Small black jacket Coco Chanel tells the story of a visionary

  Now celebrating 100 years as a luxury brand Chanel is showing no signs of fatigue mode. The president of the fashion brand, Bruno Pavlovsky, talks about the fabric of the house and heir Karl Lagerfeld to leave behind.

You are here for little black Chanel jacket (LBJ) exhibition in Dubai. Have a favorite photo?

There are some that are very nice because they are so natural. I especially like Micheline Chaban-Delmas [the widow of former French Prime Minister Jacques Chaban-Delmas]. His strong personality shines through.

I was there the day of the shooting, and it took all of 30 seconds. There was no preparation and did not want the hair or make-up time - nothing. She turned around and was photographed in only three seconds. You do not need 20,000 visitors, if you catch the right.

Karl Lagerfeld photographed the new pictures of celebrities wearing the LBJ for this show. Additional shoots are planned? Are we more volumes of the book?

I do not know, but these pictures are really friends of the brand, the people who are important to us. ":. We have many requests from people had to say Oh, forget us please shoot us," but it's not really about that. This exhibition has been running for over a year, and each time it is introduced. Cities and buildings selected in the launch party, we pay special attention to all these details.

In this case, why Dubai and the "black box" imposing building next to the Burj Khalifa tower?

There is a very strong and important link between Dubai and Chanel. This is a relatively new market for us, but we have grown our network of shops here a lot. This is the first time that we have organized something that profile in the Middle East and because we wanted a lot of loyal local customers and here we have something special. The location is Dubai, Burj Khalifa shows the importance of the UAE today - for everyone.

The Chanel products surpass the United Arab Emirates?

Ready-to-wear - the DNA of our brand as a fashion house. We had a very good response from local customers in our collections, "the clothing of the past" Chanel and invent the future.

How would the DNA of Chanel?

It is as much about the legend of Mademoiselle Chanel. She was a visionary and his family with artists and writers know, she was able to draw a lot of inspiration. It was a very modern and unique concept in his time, and this is something to preserve what we try.

Take our collaboration with Zaha Hadid, who created a mobile art pavilion for Chanel in 2008. We will continue to feed the various creative fields.

Karl Lagerfeld is the perfect masterpiece to convey this message through collections for the season season. It continues that Mademoiselle Chanel was.

Karl talking about. What happens when he decides to retire?

Well, I can tell you that just before our interview this morning, and although he two hours earlier in Paris, we had a conversation on the phone, and it is in great shape. I'm not even sure that one day he retired. He did a great job and is so excited about Chanel.

Every day he is to strengthen the codes of the brand and what Mademoiselle Chanel has created - as a result of bearing the label field gets stronger and stronger. If something happens, it happens. But today he is very active and we work well together. He did a great job. We are soon to Singapore are in the direction of our cruise collection and we have lined up for next year's non-stop projects.