sneakers seem to be a success after approval Beyoncé

  The modest Sneaker - shoe canvas shoe string that began as a summer hardy

Shoes peasants of the 14th Century in the Spanish Pyrenees - is to

Style surprise success of this heat wave.

In the shop my-wardrobe.com, the buyer Georgina Coulter reported a growth of 88%

Sneakers sale "last week, as the hot weather began."

Beyonce recently released a snapshot of their feet to 355 EUR Tabitha Simmons Lace

Sneakers. Cameron Diaz was photographed in two different pairs of artists (Celine

leopard print, neon Stella McCartney mesh) in the last week alone.

Emma Elwick-Bates, style editor of Vogue, dressed in black leather Chanel sneakers to work and

Cocktail industry this week. "I understand that they sound ridiculous - they seemed

especially if I bought it on a rainy day in January - but I love it when

some modest or morphs basic thing, Cinderella-like, in a kind of staple.

"They are appropriate office in the leather, and shiny when the sun is shining and you

failed to get a pedicure. "

Kate Phelan, Topshop's creative director, has been spotted again this season Chanel

Sneakers.

The sneaker was not as hot as Don Johnson wore a pair - in white, his match

Suit - Miami Vice in the 1980s. This time the recovery began 18 months ago, when

Valentino sent sneakers black lace on the podium to accompany the Spring / Summer 2012

Collection. A summer later, the idea of ​​Valentino has spread to other places on the podium, and strong

Road.

Ruth Chapman, head of the joint management MatchesFashion.com, wore the £ 150 trainers prism

supplied by the charm of this season to work this week. "Comfort really resonates with our

Client, and they are very comfortable. I live in them now: in the city,

they work well with pants and a chic jacket. "

Chapman advanced to the club-style velvet slippers gentlemen fashion last year - replace

Ballerinas - as the basis of the sneaker trend. "The sneaker is a

pass the slipper. The latter is higher, but the fabric is soft. "The temperature

Chapman said, is less of a motivating factor for his company: "Our customer is more driven by

, By the time ".

A reaction to the once ubiquitous rocker is also a factor. Five years ago, a

global enthusiasm for Havaiana flip flops from Brazil increased the stamp of rubber and

Plastic sandal to a point where they become commonplace in offices in cities all over on the

World. Since then, a reaction against almost bare feet led as a business

back to the beach. Chapman said a rocker feels "neglected" to work; Elwick-Bates

"Not really feel sandals are quite right" for the office. Covered up sneaker

Provision of an old solution.

The development of technology and design are also the trend. Christian Louboutin

currently has a studded slingback sneaker retail for £ 355, while at the other end

Prices Asos High Street retail chains reported "a real abandonment of traditional

basic canvas sneaker as demand moves pallets fashion and textiles.

Chambray, hook, color blocking or tie-dye all work very well. "

The fashion fads of the summer tend to burn quickly. But the shoes

survived more than its 700 years in the desert fashion, maybe for a while. When

Dolce & Gabbana showroom, where the first tours of the pre-collections for spring 2014 are

are currently being held new species already good business.