Industry Fashion Meets Big Data

In the fashion industry ,Cheap Chanel handbags missteps can be costly . To secure hem risk , some retailers are turning to a trend forecast . For an annual fee of $ 7,000 to $ 15,000 , customers have access to forecasts of fashion trends and data offers ideas of colors, fabrics and cuts, often broken into categories such as "Industry" and " water. " Companies offer fashion forecast analysis , data for the latest offers and - to a custom paid search and consulting services to add . The data are generated by a team of staff employed in the exhibitions , events, restaurants and even scientific journals trawl. Fashion companies use data to plan their newest collection or parade , with online services , the bulky style books and intermittent as designers and merchandisers be used to replace obtain . "We had double-digit growth in the past two years and in 2013, we see the highest increase in customer growth for three years," Julie said Harris , executive director of the Worth Global Style Network , a meteorologist in the United Kingdom , the FT.T + 7.81% , every Fortune 500 - apparel brand among its 3,600 corporate subscribers. WGSN , which is part of the upper-right group in July bought the online division of Mudpie , a smaller rival , mainly in the children's market , for an undisclosed sum . The Department of Physics stylebook that WGSN not sucked was liquidated. The company will also check a detailed analysis tool in the coming months , specifically on price comparison , use a service company to the competition and the teaching demand for similar products. " [Fashion forecasters ] were used , but they are more accessible now because of the technology," says Marks & Spencer Creative Director Belinda Earl , who just passed her first collection was launched for the UK high street barometer to life. "They are important not always to perform , but to re-evaluate and help you confirm that you are on the right track . " "We use [ affordable Chanel handbags ] In support , validate and give us the confidence that we are on the same page ," said Anna Clarke , head of women's wear clothing line Tu J Sainsbury . "We can not get rid of risk , but we can mitigate the risk ," says Frank Bober , Founder and CEO of fashion trend forecaster Stylesight in the United States. The Stylesight Mr. Bober 3,000 different company subscribers , representing a growth of 40 % over the last four years. Meteorologists say that their customers travel expenses , the cost of freelancers who can be paid to take pictures of people in fashion, and the time spent trawling the high data - cache mode , the store already available on the internet . Then there is the advantage of the trend, which can result in increased sales. "They [the forecasters ] to decide the information package and in a way , that speaks the language of retailers and manufacturers , it is our duty to make sense for our company. We need to filter what ," says Sofia Wacksman , vice president of trend Society cabbage. She said that although the company is largely based on forecasters , including the blogs and websites follows the fashion takes several annual trips abroad cities of fashion, following the fashion parades and trawling vintage chic. Retailers are also turning to crunchers to improve performance . UK start-up EDITD trawl the Internet for information about the what, how many products are flying off the virtual shelves and how they are going to collect company sells its decisions lead merchandising. Founders Julia Fowler, a designer and developer of computer Geoff Watts think retailers need real-time data to determine when something in their window , where and when to take , asked to make room for new products. With 20 employees and a handful of customers, the company is expected to double that this time next year . The base EDITD image data and provides information and frequent reference tools and reports a price comparison tool and a social function , control what people make comments on line looks like. The newcomers on the market . ITC Limited, an Indian conglomerate cigarettes hotels not start this year , an analytical fashion system 's historic mines " developed in the past and highlight aspects to analyze the popular and feed this information into the design process ," a company , the company said last month. It needs to confirm the cost of the service yet . Many retailers say meteorologists provide information on an important part of how they use consumers less , spend more business and need the last time more closely held . "Fashion moves so fast," Sofia Wacksman Kohl said . " [Companies ] as Stylesight and WGSN , which are updated daily , tips are very helpful to make sure that we weave the right information. Offer us an eye on the industry all the information below by printing , color and classification as sweaters broken . " Louis Vuitton wallet